Customer Announcement – Delivery Update on Shipping Times: Read More
Customer Announcement – Delivery Update on Shipping Times: Read More
We want our Birthday Hampers to be thoughtful, they most be pleasantly familiar, but with a little edginess in terms of flavour. Our Birthday Hampers are bliss because we do all the hard work coordinating colours and contents, leaving you to take the credit for your great taste.
We produced 17 different Birthday Hampers with 4 completely distinctive themes appropriate for 5 primary target markets. There is a Birthday Hamper for just about every age of Birthday, every type of person, there is a real absence of basic customer profiling, but there is what we hope is a highly sophisticated form of thoughfulness, which we hope our customers can test for themselves. We tried to imagine the characters and personalities of our friends and family members. Which of the hampers would we select for them and how would we personalise it with the symbolic differentiating element.
We easily stand out in terms of the tangible product , not just in terms of value, quality and appearance. We also rank highly in terms of key purchasing factors associated with delivering a brilliant Birthday Hamper and to top it all off there are a number of other intangible elements regarding key features and personal benefits, which punctuate our Birthday Hamper offers. We’ve created great Birthday Hamper Ideas and we’ve truly innovated Birthday Hampers within the industry by taking a step back and applying a sense of perspective. We let our imaginations create something unusual.
We retained all the most important physical elements that made a wicker hamper the conventional vehicle for sending a Happy Birthday Hamper in terms of their volume, size, tactility, naturalness, future utility value. However, we modified the restrictive material, eliminated it’s disadvantages, defined clearly its primary purpose and extended its practicality in terms of future use. This resulted in perfectly sized collapsible cases ideal for transportation augmented by magnetism and velcro fasteners for future practical domestic applications in a range of tasteful earthy colours. Distinctive in terms of quality of matt satin finish. They are just classy looking gifts, but they are also substantially better value than the old wicker based hampers.
The person we envisaged enjoying this gift hamper could be a younger woman in their twenties, thirties, forties, fifties and sixties but it could just as easily appeal to a man, perhaps somebody who likes the calm and thoughfulness associated with the blue colour or maybe someone who has their eye on a specific flavour or product within the gift hamper.
The key advantages to our Birthday Hampers are that they contain the most popular products as decided by you our customers over two decades, we use sharing sizes prodigiously to maximise value yet we still deliver a really slick professional brand quality package which stands out in a very crowded market-place. All our Hampers are in stock throughout the year and we dispatch daily. They are made freshly each day and are customised to ensure a happy experience for bother sender and receiver. Essentially if these Birthday Hampers were being compared to an international brand that we are all familiar with, it would be Apple in so far as we haven’t created something wildly different, we’ve just made it look, feel and handle so much more smoothly. We’ve reverse engineered what is really necessary from a Birthday Gift and proposed these new Birthday Hamper ideas.
Going ahead, we have the option of expanding the options for our Original Birthday Hampers with drop down options centred around the primary symbol whether that be the cuddly fun toy, the topical reading material, the degree of specificity of mug message or the variety of wine. The benchmark for future Birthday Hampers has now been set meaning that future innovation will be on the evolution of customers individuality and preference rather than limited and monotonous product line extensions.
Create a collection of different and remarkable Birthday Hampers, which stand out yet with no specific gender bias to avoiding stereotyping, but instead a light suggestive hint, completely over-ridable on the basis of individual human preferences.Whilst the dominant focus was on Imagination, Quality and Value, these Birthday Hampers needed to be differentiated, modern and brand distinguishable from the mass hamper market. At the same time they needed to stand out in the highly competitive general Birthday Gift market with their reassuringly familiar contents synonymous with Birthday Hampers.
We’re not really a hamper company, so we have a massive advantage when it comes to designing Birthday Hampers. Maybe people see us as being a Hamper company, but our mission was to create the greatest gifts in the world for your friends and family back home. Since our focus is on this design & development, the issue of the complexity of delivering our Birthday Hampers becomes a critical consideration. How could we design Birthday Hampers, which were what shoppers considered to be a hamper, but still stand out as being different. How could we appeal to the desire for something innovative, but essentially timeless, Different, but not too different, like when you go to a new restaurant and want to try a familiar and favourite dish. You don’t want it to diverge too far from what you expect it to taste like, but at the same time, you want your preconceptions to be gently challenged. This is the key characteristics people associated with their ideal Birthday Hampers.
The pursuit of something different meant that this had to be a competitive marketing challenge, Our location and our infrastructure dictated that we could not just have the best products nor could we simply be the most efficient. Even ostentatious differentiation in the Birthday Hamper Market would not be sufficient. We wanted to produce a range of unique Birthday Hampers across multiple markets, in a variety of fields of interest and in multiple dimensions of consumer appeal. Our “differentiated Birthday Hampers” needed to have several highlighted zones, which distinguished them from rival offerings. It was only then that our Birthday Hampers could be easily distinguished and where the features, benefits and distinctive elements could be highlighted intelligently to assist the customer. The proposition we wanted to make to our customers would not be to buy a Birthday Hamper from Basketsgalore, simply because it is a little bit different, but because it is different across so many important dimensions most importantly being value for money, product selection and creative conception.
We wanted to be Different without being stereotypical or undesirable, so product selection by our customers was analysed across a number of 6 year control periods from our start-up days to the modern day. This meant that we were not distorting what people wanted according to what was popular in more recent times. It also meant that we were not constricted or limiting ourselves to conventional and established views. There was room for improvement, but not the demand to force it. We wanted our Birthday Hampers to have a professional & distinctive feel to them. Being Different didn’t stop at different products. Any sign of appearing cheap or any sense of home-made amateurishness needed to be banished comprehensively. We would be different because we stood out as professional. Co-ordination of Birthday colours, namely brighter fuchsia, limes, sky blue, turquoise would be targeted and a clear definition of the associative Birthday message through the symbolism associated with the Happy Birthday Mug would be distinctly different to the conventional old Birthday Hamper.
Out went the wicker hamper. The traditional wicker container is not sustainable for Europe going forward. Rattan doesn’t grow here in commercial quantities. Feedback from shoppers clearly depicted demonstrated that there was no longer an association of premiumness with wicker that they were prepared to pay for, so long as what was on offer was tastefully appropriate for display. We thought outside, inside and around the box. We craved something visual, something useful and we wanted our recipients to have the option of extending the life of the container because of its utility value. We commissioned our own in-house task force drawing upon our experience as designers. We designed a box perfect for a Hamper designation, ideally applicable to being a Birthday Hamper and customisable to a range of other gift occasions when you may consider a hamper.
Creating something as sophisticated as this is intended to appeal to an international clientelle focused on delivering a Better Hamper for Birthdays. This level of product development and investment in terms of our time and resources could not be justified on a local, regional or even a national bias. In the same way that the British & Irish Diaspora would entrust us with their Birthday Hamper requirements, so too did we hope that our “Little bit Different” Birthday Hampers would appeal to a wider market and cosmopolitan shoppers of a European Heritage.
This gift comes presented in a metallic valise case measuring approximately 38x28x17.5cm so it is a big gift that will not disappoint its recipient. The gift has an approximate weight of 7-8kg and will fit snug into the outer box which has a volumetric weight of 11kg. Accompanied by a Happy Birthday gift card and envelope - you will be prompted for your personal gift message during check out. Lightweight and suitable for both UK delivery and international delivery to the EU. Delivered in a bright and colourful Baskets Galore branded cardboard box.
Order In Advance
Free Gift Card with your personalised message can be added during checkout.
All Hamper Baskets are decorated with luxury ribbon & arrive in a presentation delivery carton.
We never ship an invoice or receipt with your order - this is emailed to you.