Birthday Gifts - Can you imagine creating Birthday Gifts and selling them online in 2002? We were and these baskets are the timeless favourites.
Most Birthday Gifts were a bit clichéd or narrow in their focus. Our solution back at the turn of the centrury was to make gift baskets which were specific enough to make a difference, but not so outlandishly personal as to put people off. These Birthday Gifts had to be better than the staid hamper offerings available online, brighter and more striking than a bouquet of flowers, but above all else we wanted them to be remarkable. Remarkably good value, good quality and good fun so that in the years to follow they could be improved and made better ideas for our increasingly diverse societies and fragmented friends & family networks. Birthday Gifts The Classic Solution- Basketsgalore started up purely to be a Gift Basket company, hence the name and we had a dream for our Gift Baskets to stand out in the huge gift industry market, to do it better than far longer established hamper companies and as professionals to strive to operate at the pinnacle of creative design through human imagination. Our primary mission objective was to create Gift Baskets for friends and family, which exceeded your expectations, so with this in mind we thought about our friends and family. How could we make the sender, namely ourselves smile in terms of what it was we were pack or what we could be ordering. Then how would the recipient feel about the contents of the gift. How would we know that it could be received with joy and happiness rather than indifference? Applying Popularism to your Birthday Gift- Before Science took over, we had to base product selection and offering on what society led us to beleive was popular. There was no room for the nuances of art and design as we see nowadays with our contemporary ranges. There was much more of a Product Plus approach to designing Birthday Gifts, which is evident in the Classic range on display here. We were seeking products that didnt offend, were popular and that so many people said they wanted, across all of the divisions; generational, gender, nationality, ethnicity etc. Making Best Selling Birthday Hampers We wanted our Birthday Hampers to be Different without being clichéd or undesirable, so product selection by our customers was analysed from Day 1. It was truly a case of trial and error over several quarters because remember that back in the early days, just because you launched a product, it didnt mean that it would rank. You didnt have the same sort of customer feedback that you have nowadays with success and failure measure in hours and days. We wanted our Birthday range to have a strong Birthday theme rather than be product centric reflections of what people liked to send as a Birthday Gift. Being Different didn’t stop at different products. Any sign of appearing cheap or any sense of home-made amateurishness needed to be banished comprehensively. We would be different because we stood out as professional. The simplest and most unifying symbol of our position in the industry were our containers, the humble basket with its natural, sustainable characteristics stood head and shoulders above cheaper, paler imitators.
How these classic Birthday Gifts contribute to a Happier Experience We demand Brand Quality appearances from our creations on a daily basis. You would expect this from a company that has been serving the world for almost 20 years. We learned, we listened, we got better. We picked from the products you liked and wanted in your Birthday Gift Baskets & Hampers. It is from these original milestone and best selling Birthday Gift Baskets that our entire Birthday range developed. We went onto colour code them according to packaging and we messaged them. To give an analogy, we selected the products by their raw talent, but used their existing costumes where we could and only elaborated when it was essential. This has created coordination within each theme and it means that our branding is not our own corporate design, but of an ethos, which can be understood or shared with both the purchaser and the recipient. This is the artistic element of what we did. The science was the Protocol. In order to ensure professional appearance, and maintain quality standards, which are associated with leading Brands, a protocol was developed for value weighting of individual component parts of the Birthday Gift Basket. Combining the Art and Science of design within the Birthday Gift Basket and Birthday Hampers range was born out of what is essentially the genesis of our original Gift Basket Vision, now known as the classic range It is from this strong base platform that the future of search through AI has a strong base from which we can make modifications and adjustments to ensure that humans get more Birthday Gifts in the future that they can really, really enjoy. Customer Focus on Birthday Gifts Ironically our founding philosphy is perfect for the AI digital age. We dont just have one or two Birthday Gift options, we have dozens, if not hundreds. However they are hinting and suggesting as ideas, without being age nor gender specific. You can send any of our Gift Baskets or Hampers for any Birthday Age Group, for every type of person’s Birthday. There is a refreshing absence of stereotypical monotony associated with the Birthday industry’s data profiling. You can purchase these Gifts safe in the knowledge, that they are good Birthday ideas, but they will be deliciously appropriate. It just works - with every single person we could think of, the capacity to create their perfect Birthday Gift Basket, thoughtfully personalised in a variety of ways which would be considered valuable to them is acchievable
The capacity to tailor these Classic Birthday Gifts to your exact specification is only made possible because you know that we are not just the designers, we are the fulfillers of your gifts and this makes a huge difference in ensuring that what you expect to receive is actually received and is not mis-represented. Suggestion Birthday Recipients: Our Birthday Gifts are probably most appropriate for men and women in their 30s, 40s, 50s, 60s and 70s who all want to send and receive good, sensible Birthday gift ideas without too many labels and guesswork being attached. We've designed them to be gender neutral, age neutral and whilst we can make them nationally symbolic if you so request, there is more of a pan European celebration of diversity when it comes to product selection.