Our 2018 Christmas Hamper range was the biggest ever and work has already started on our 2019 range. There is always something we want to improve before time runs out and we just have to snap into order fulfilment duties, so the earlier we start the better.
Last year we've revamped our Classic Cheese and Wine range, expanded the Artisan range and refreshed the Christmas Seasonal range. It is this final series of Christmas Hampers, which is most interesting. With inflationary cost pressures raging around the world, we introduced new hampers priced at the old psychological points whilst letting the favourites of the past drift relentlessly upwards.
In 2017, we produced an even greater selection of gift baskets than ever before in our relentless pursuit of the perfect gift basket for every occasion. We're always tested by the demands of the Christmas period. Last year our hampers were more colourful and coordinated than ever before as we attempted to not only provide the best value products in the market, but to also ensure immaculate presentation.
The result was that we perfectly matched supply and demand with minimal fuss ensuring that thousands of high quality hampers arrived in perfect condition in the lead up to Christmas day all over Europe.