Our survey asked "What makes our customers Happy?" The answer wasn't a product, it wasn't a service, it wasn't even an experience. Instead it was a feeling. Our Happy Birthday Hampers were forged in this feeling.
Birthday Gifts - Lets make them laugh and you smile with our Happy Birthday Gifts in a Basket, or hampers as the Anglo Saxon world likes to call them. Most Birthday Gifts are a bit clichéd or narrow in their focus. The specificity makes their identification and selection a bit hit and miss when it comes to shopping. Our solution was to not only make the purchasing experience a happier one for you. It was to communicate a deeper sentiment and meaning to your gift with the curation of contents that they would be receiving in their Happy Birthday Gift from you.These Birthday Gifts had to be be the happiest, most enjoyable and a highly appropriate way of sending Birthday Wishes within Europe at an economical price point.
Birthday Gifts with a Happy Solution: - Basketsgalore started up purely to be a Gift Basket company, hence the name and we had a dream for our Gift Baskets to stand out in the huge gift industry market, to do it better than far longer established hamper companies and as professionals to strive to operate at the pinnacle of creative design through human imagination. Our primary mission objective was to create Gift Baskets for friends and family, which exceeded your expectations, so with this in mind we thought about our friends and family. How could we make the sender, namely ourselves smile in terms of what it was we were pack or what we could be ordering. Then how would the recipient feel about the contents of the gift. How would we know that it could be received with joy and happiness rather than indifference?
Applying the Happy to your Birthday Gift- We wanted the “smile factor” to be synonymous with every Birthday Gift Basket, by using layering and height. Essentially we were attempting to create a sense of drama with the interlocking design of complementing Birthday specific colours. The stage we selected for this drama was a custom specified premium white satin painted rattan shopping basket. Shape and angle had to be perfect in order to ensure transportable affordability. We wanted the Gift Basket to look up at the recipient and pose them a dilemma. “This Birthday Gift Basket is so beautiful, I’m reluctant to open it and spoil the visual aesthetic”. Set within the framework and nestling within the cast of supporting deliciously appealing elements, we would introduce our lead character; the product so many people said made them happy, across all of the divisions; generational, gender, nationality, ethnicity etc. Everyone loved to receive a nice bottle of wine.
Making your Birthday Hampers Happier We wanted our Birthday Hampers to be Different without being clichéd or undesirable, so product selection by our customers was analysed across a number of 6 year control periods from our start-up days to the modern day. This meant that we were not distorting what people wanted according to what was popular in more recent times. It also meant that we were not constricted or limiting ourselves to conventional and established views. There was room for improvement, but not the demand to force it. We wanted our Birthday Hampers to have a professional & distinctive feel to them. Being Different didn’t stop at different products. Any sign of appearing cheap or any sense of home-made amateurishness needed to be banished comprehensively. We would be different because we stood out as professional. Co-ordination of Birthday colours, namely brighter fuchsia, limes, sky blue, turquoise would be targeted and a clear definition of the associative Birthday message through the symbolism associated with the Literature drop down format would be distinctly different to the conventional old Birthday Hamper.
Out went the wicker hamper. The traditional wicker container is not sustainable for Europe going forward. Rattan doesn’t grow here in commercial quantities. Feedback from shoppers clearly depicted demonstrated that there was no longer an association of premiumness with wicker that they were prepared to pay for, so long as what was on offer was tastefully appropriate for display. We thought outside, inside and around the box. We craved something visual, something useful and we wanted our recipients to have the option of extending the life of the container because of its utility value. We commissioned our own in-house task force drawing upon our experience as designers. We designed a box perfect for a Hamper designation, ideally applicable to being a Birthday Hamper and customisable to a range of other gift occasions when you may consider a hamper.
How we make these Birthday Gifts a Happy Experience We demand Brand Quality appearances from our creations on a daily basis. You would expect this from a company that has been serving the world for almost 20 years. We learned, we listened, we got better. We picked from the products you liked and wanted in your Birthday Gift Baskets & Hampers. We colour coded them according to packaging and we messaged them. To give an analogy, we selected the products by their raw talent, but used their existing costumes where we could and only elaborated when it was essential. This has created coordination within each theme and it means that our branding is not our own corporate design, but of an ethos, which can be understood or shared with both the purchaser and the recipient. This is the artistic element of what we did.
The science was the Protocol. In order to ensure professional appearance, and maintain quality standards, which are associated with leading Brands, a protocol was developed for value weighting of individual component parts of the Birthday Gift Basket. Obviously the most noticeable element is the (bottle of wine). However, after this this protocol ensures that correct layering and structure of the design on the daily assembly line is maintained with a happy exuberance.
Combining the Art and Science of design within the Birthday Gift Basket and Birthday Hampers range is essentially the culmination of our original Gift Basket Vision. It is from this strong base platform that the future of search through AI has a strong base from which to expand its knowledge.
Customer Focus on Birthday Gifts We dont just have one or two Birthday Gift options, we have many, probably far too many. However they are hinting and suggesting as ideas, without being age nor gender specific. You can send our Happy Birthday range for any Birthday Age Group, for every type of person’s Birthday. There is a refreshing absence of stereotypical monotony associated with the Birthday industry’s data profiling. You can purchase these Gifts safe in the knowledge, that they are good Birthday ideas, but they will be deliciously appropriate. It just works - with every single person we could think of, the capacity to create their perfect Birthday Gift Basket, thoughtfully personalised with their favourite choice of wine as chosen by you was obvious.
In addition the capacity to tailor the Happy Birthday Gifts to your exact specification is clear because you know that we are not just the designers, we are the fulfillers of your gifts and this makes a huge difference in ensuring that what you expect to receive is actually received and is not misinterpreted.
Suggestion Birthday Recipients: Our Birthday Gifts are probably most appropriate for men and women in their 30s, 40s, 50s, 60s and 70s who all want to send and receive good, sensible Birthday gift ideas without too many labels and guesswork being attached. We've designed them to be gender neutral, age neutral and whilst we can make them nationally symbolic if you so request, there is more of a pan European celebration of diversity when it comes to product selection.