Customer Announcement – Delivery Update on Shipping Times: Read More
Customer Announcement – Delivery Update on Shipping Times: Read More
We orchestrate the design of Better Birthday Hampers months in advance with a bass line of tasty traditional treats punctuated with topical tester tastes to pique the curiousity. The Jamboree starts when this Birthday Hamper arrives.
We produced 17 different Birthday Hampers with 4 completely distinctive themes appropriate for 5 primary target markets. There is a Birthday Hamper for just about every age of Birthday, every type of person, there is a real absence of basic customer profiling, but there is what we hope is a highly sophisticated form of thoughfulness, which we hope our customers can test for themselves. We tried to imagine the characters and personalities of our friends and family members. Which of the hampers would we select for them and how would we personalise it with the symbolic differentiating element.
We easily stand out in terms of the tangible product , not just in terms of value, quality and appearance. We also rank highly in terms of key purchasing factors associated with delivering a brilliant Birthday Hamper and to top it all off there are a number of other intangible elements regarding key features and personal benefits, which punctuate our Birthday Hamper offers. We’ve created great Birthday Hamper Ideas and we’ve truly innovated Birthday Hampers within the industry by taking a step back and applying a sense of perspective. We used our imaginations and dreamed up something better.
We retained all the most important physical elements that made a wicker hamper the conventional vehicle for sending a Happy Birthday Hamper in terms of their volume, size, tactility, naturalness, future utility value. However, we modified the restrictive material, eliminated it’s disadvantages, defined clearly its primary purpose and extended its practicality in terms of future use. This resulted in perfectly sized collapsible cases ideal for transportation augmented by magnetism and velcro fasteners for future practical domestic applications in a range of tasteful earthy colours. Distinctive in terms of quality of matt satin finish. They are just the classiest looking gifts, but they are also substantially better value than the old wicker based hampers.
The person we envisaged enjoying this gift hamper could be a younger woman in their twenties, thirties, forties, fifties and sixties but it could just as easily appeal to a man, perhaps somebody who likes the calm and thoughfulness associated with the blue colour or maybe someone who has their eye on a specific flavour or product within the gift hamper.
The key advantages to our Birthday Hampers are that they contain the most popular products as decided by you our customers over two decades, we use sharing sizes prodigiously to maximise value yet we still deliver a really slick professional brand quality package which stands out in a very crowded market-place. All our Hampers are in stock throughout the year and we dispatch daily. They are made freshly each day and are customised to ensure a happy experience for bother sender and receiver. Essentially if these Birthday Hampers were being compared to an international brand that we are all familiar with, it would be Apple in so far as we haven’t created something wildly different, we’ve just made it look, feel and handle so much more smoothly. We’ve reverse engineered what is really necessary from a Birthday Gift and proposed these new Birthday Hamper ideas.
Going ahead, we have the option of expanding the options for our Original Birthday Hampers with drop down options centred around the primary symbol whether that be the cuddly fun toy, the topical reading material, the degree of specificity of mug message or the variety of wine. The benchmark for future Birthday Hampers has now been set meaning that future innovation will be on the evolution of customers individuality and preference rather than limited and monotonous product line extensions.
Create an exceptionally enjoyable and superior range of customisable Birthday Hampers containing a customer’s preferred wine of choice. These Birthday Hampers must be low cost, in stock throughout the year and able to be shipped quickly. The main difference being that everything inside was just that little bit better than anything else out there on the market The Birthday Hampers must be intelligently designed, be uniform to avoid breaking, be able to be safely transported across Europe and minimise disruption to the recipient in terms of their domestic environmental concerns. Value would be championed in terms of substance, appropriateness, quality and content desirability.
We’re not really a hamper company, so we have a massive advantage when it comes to designing Birthday Hampers. Maybe people see us as being a Hamper company, but our mission was to create the greatest gifts in the world for your friends and family back home. Since our focus is on this design & development, the issue of the complexity of delivering our Birthday Hampers becomes a vital consideration. How could we design Birthday Hampers, which were what shoppers considered to be a hamper, but do it not just better than everybody else, but demonstrably so?
The pursuit of something better meant that this had to be a strategic challenge, Our location and our infrastructure dictated that we could not just have the best products nor could we simply be the most efficient. Even ostentatious differentiation in the Birthday Hamper Market would not be sufficient.. We had to produce a range of simply better Birthday Hampers across multiple markets, in a variety of fields of interest and in multiple dimensions of consumer appeal. These simply Better Hampers needed to have a core reference point in order to be easily compared with competitors, but they needed to be brighter, bolder, contemporary and more desirable. Most importantly the something better mission needed to ensure than shoppers would not be alienated by our differentiation, but enthralled by it.
We wanted these Birthday Hampers to be”simply better” without being arrogant and boldly dismissing the legitimacy of competitor companies to claim that their hampers are the best. We wanted our better to be a shopping experience, which stood out on multiple dimensions of need and want, both tangibly and intangibly. Starting with the ingredients for our Better Birthday Hampers, we analysed data across a number of 6 year control periods from university start-up days to modern times. This meant that we were not distorting what people wanted according to what was popular in more recent times. It also meant that we were not constricted or limiting ourselves to conventional and established views. The designs were definitely affected by the pandemic, but not overly influenced by it. It was important to stay calm and plan, perhaps the stresses caused by the lockdowns and difficulties we experienced at the time facilitated focus.
We wanted our Birthday Hampers to have a unique feel to them, which would be our first really serious step towards forging a tangible brand identity. We have long forsaken branding our products until quality, service and consistency of supply on a sizable scale could be guaranteed. Any sign of appearing cheap or any sense of home-made amateurishness had to be banished comprehensively and consigned to the annals of history. Co-ordination of colour and a clear definition of the associative Birthday message had to be accurately captured in order to create a visual contrast with the chaotic colours or product centric creations of competitor Birthday Hamper organisations. Knowing we do not have the marketing budget of bigger companies meant that our Better Birthday Hampers had to be better designs, better looking, better appeal, better value and better delivery.
We had to jettison the traditional wicker lidded basket container. They are simply not sustainable for Europe going forward. Rattan doesn’t grow here in commercial quantities. Feedback from shoppers clearly demonstrated that there was no longer an association of premiumness with wicker that they were prepared to pay for, so long as what was on offer was of high quality. We thought outside, inside and around the box. We craved something visual, something useful and we wanted our recipients to have the option of extending the life of the container because of its utility value. We commissioned our own in-house task force drawing upon our experience as designers. We designed a box perfect for a our Hamper designation, ideally applicable to being a Birthday Hamper and customisable to a range of other gift occasions when you may consider a hamper.
Reaching out to wider International appeal focused on delivering a Better Hamper for Birthdays was not just desirable, it was essential. This level of product development and investment in terms of our time and resources could not be justified on a local, regional or even a national bias. These simply better Birthday Hampers are not regional, nor national centric. Their is no nationalistic competitive differentiation to them other than the urge to offer a premium quality Birthday Hamper solution wherever in the world you reside, whoever you are and most importantly to whoever in Europe you want to send a “Better” Birthday Hamper to bring some joy, love and happiness into their day.
This gift comes presented in a metallic valise case measuring approximately 38x28x17.5cm so it is a big gift that will not disappoint its recipient. The gift has an approximate weight of 7-8kg and will fit snug into the outer box which has a volumetric weight of 11kg. Accompanied by a Happy Birthday gift card and envelope - you will be prompted for your personal gift message during check out. Lightweight and suitable for both UK delivery and international delivery to the EU. Delivered in a bright and colourful Baskets Galore branded cardboard box.
Order In Advance
Free Gift Card with your personalised message can be added during checkout.
All Hamper Baskets are decorated with luxury ribbon & arrive in a presentation delivery carton.
We never ship an invoice or receipt with your order - this is emailed to you.