These Birthday Gifts are completely non gender specific. Whilst we as a company don't segment our Birthday Gifts according to gender, we sometimes make casual hints at what has proven popular over time in order to facilitate your selection.
The importance of inclusivity and equality has never been more apparent and no matter what industry we operate within, any attempt to avoid sterotypical prejudice, especially when segmentation really isnt strictly necessary is a worthwhile endeavour. So we created unisex gift baskets and hampers that cater to people of all genders and eliminate stereotypical gender roles.
We understood the marketing rationale for segmenting Birthday Gifts into Male and Female, but didnt particularly think it appropriate when our products rely on their taste, sight, smell and touch which are universal. By creating gift baskets and hampers that catered to people of all genders, our statement was that these sense are universal, gender plays very little in the decision making process regarding what to buy.
Stereotypical gift baskets and hampers often perpetuate gender stereotypes by suggesting that certain gifts are only appropriate for specific genders. For example, gift baskets that contain makeup, perfumes, or skincare products are often marketed towards women, while gift baskets that contain tools, gadgets, and sports equipment are marketed towards men. This reinforces the notion that certain activities or interests are only suitable for one gender, which can be harmful to people who do not fit within these traditional gender roles. What we found was that everybody liked a number of core products and associate them with celebrations, happiness and being a little bit indulgent. After all it was their Birthday.
By creating unisex gift baskets and hampers, we promote the idea that everyone should be free to enjoy the activities and interests they love, regardless of their gender. This helps break down traditional gender roles and encourages people to explore their interests without feeling limited by societal expectations. And it makes us stand out from the main stream market in terms of imagination and originality.
When gift baskets and hampers are marketed towards specific genders, they often contain similar products and themes, which can be limiting and repetitive. By creating unisex gift baskets and hampers, we are offer a wider range of products and themes that cater to people's individual tastes and interests. They are more Thoughtful, more fun, more interesting and generate far more laughs and siles because they are created with love and laughter.
Unisex gift baskets and hampers are also more inclusive and considerate of people's identities and lifestyles. In today's society, people's gender identities and expressions are more diverse than ever before. Creating unisex gift baskets and hampers acknowledges this diversity and ensures that everyone feels included and valued. This is why our ideas and options for Birthday Gifts are suggested general hints rather than pigeon holed bespoke creations for specific types of customers.
Our gift designs are representative of our society, so our baskets and hampers are designed for a variety of overlapping adult demographics aged between 18 and 100+. There are no designs which are clichés or kitschy. All we have attempted to do is make a selection of Gift basket designs suitable to send on a man or woman's Birthday which we are supremely confident they will enjoy. In so doing that focuses the range of customisable drop down options in such a way that the sender can customise as much or as little as they want according to a person's variety grape variety, their age, their personality or their interests. It matters not one iota whether that person is a man or a woman.
We are the World's first gift basket and hamper company that has purged the product first approach to selling products online with a dated Marketing Segmentational Approach. Our approach has been to put "People First" and at the centre of designing brilliant Birthday Gifts safe in the knowledge that taste, quality and flavour are universally more important than anything else.