Birthday Dolce Vita Gift

Create an exceptionally enjoyable and superior range of customisable Birthday Hamper Gifts containing a customer’s preferred wine of choice. These Birthday Hamper Gifts must be low cost, in stock throughout the year and able to be shipped quickly. The Birthday Hamper Gifts must be compact to avoid breaking, be able to be safely transported across Europe and in UK delivery vans and to minimise disruption to the end user in terms of space, recycling and disposal. The Birthday HamperGifts must be high value for money, unique.

We wanted our HamperGifts to be synonymous with innovative solutions throughout the year cleverly designed and perfectly executed without the razzmattazz of our Gift Baskets. We also wanted them to complement our superb range of hampers and not compete with them. They needed to be flat, compact, yet still charmingly striking and substantial value for money. Intelligent design would maximise efficiency, which would facilitate a higher value proposition for our customers and a wider selection from which they could choose.

How could we create high quality compact hampergifts starting at the cheapest prices possible without compromising on the value equation of the contents. Running parallel to this demand was the need to retain our individuality and creative imagination in the editing of the Gift Occasion idea. To put it bluntly; how could we do this segment of the Hamper market justice?

We started with the parallel of how we could bring something different to this segment of the market - to ostensibly offer something overtly different. So our Birthday HamperGifts would all target a specific characteristic, whether that be interestingly different, memorably thoughtful, Entertainingly Fun, or Enjoyably Celebratory. Yes there is a price sensitivity, there always is and our HamperGifts are the cheapest gift ideas on our website, but there are several other considerations we needed to address at the design stage with regards to delivery. Particularly pertinent were; speed & availability, consistency of quality, brand presentation evoking trust and the problem solving expediency of any specific HamperGift.

Since our data goes way back to the turn of the century even before Google was the dominant search, since we were the architects of createyourowngiftbasket UK, which accounted for 1 in 8 sales between 2011-2014 in the days before AI Advertising suites and various other sites in Ireland and the rest of the world our customer data analysis screamed; “give us chocolates, give us nicer biscuits, show us something differently novel. Oh yes, and a bottle of wine would be nice.”

We wanted Birthday Hampergifts to be packed with lots of smaller, colourfully complementary elements blending seamlessly with an edited selection of popular and favourite top quality products from our general hamper range. In so doing value could be extended to a lower price tier rather than being expressed purely in terms of a clumsy product number counting formula. We expressed the significance of the Birthday occasion through strong colour identification. The flip side of this is the potential for guerish clashes, so we extrapolated the most popular colours associated with Birthday and focused on blending them into a set of themes. This also had the intended consequence of rushlessly eliminating a wide range of products, which simply did not conform to the colourful objective. This meant our principals and loyalties were being tested and challenged. This is a fundamental pre-requisite in creating differentiated products so we knew we were on the right lines.

We de-emphasised our brand name and elected to brand the gift occasions themselves with a Happy Gift Box concept. Our logo is so small as to be barely recognisable as this is a product, which is specifically designed to celebrate the individuals Birthday Event, rather than promote the supplier.